Libra "I am fearless- Megan Washington" (2015) 1:00 (Australia)

Libra and Clemenger BBDO Melbourne are launching ‘I Am Fearless’, to help young women learn to deal with their fears. This spot in particular starts singer Megan Washington who talks about her debilitating stutter. “All the things I have done in my life that I am proud of are all things on the threshold of which I felt immense fear.” It will be followed up by Miranda Tapsell talking about bullying and racism, and yoga entrepreneur Sammy Veall who will reveal she didn’t want to be known only as “the girl who got burned.”

If this spot is any indication, we'll be treated to some tasty animation along with some life affirming stories.

The goal is to make the place for young women to visit, share their own stories, and most importantly, feel like they aren't alone as they face their fears, big or small.

Oh yeah-- here's the best part for those of us in the States who aren't familiar: Libra's a tampon brand. Obviously this has zero to do with the product itself, but as a brand it's taking a stand. Libra is for fearless girls, and women.

Love it.

Client: Asaleo Care - Libra
Executive General Manager - Marketing Andrew Phillips
General Marketing ManagerL Jenny Nolch
Senior Brand Manager - Libra : Carla Gilbert
Agency: Clemenger BBDO Melbourne
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Senior Copywriter: Hilary Badgar
Copywriter: Shannon Crowe
Art Director: Jackson Harper
Social Creative Lead: Chelsea Parks
Executive Producer : Sonia von Bibra
Executive Planning Director: Paul Rees-Jones
Digital Strategist: Christian Russell
Group Account Director: Naomi Gorringe
Account Director: Kate Joiner
Account Executive: Alex Mleczko
Interactive Director: Kate Thompson
Senior Digital Producer: Gemma Seeto
Digital Producer: Allan Ngo
Print Producer: Nick Short
Digital Designer: Adam Hengstberger
Tester: Sunny Sehgal
Technical Director: Gil Fewster
Senior Developer: Niall Rutter
Developers: Fork Digital

Production House Exit Films (Megan Washington), Flare Productions (Sammy Veall, Miranda Tapsell)
Director (Exit) Amy Gebhardt
Director (Flare) Hilary Badger/Jackson Harper/Shannon Crowe
Producer (Exit) Fiona Pakes
Producer (Flare) Sonia von Bibra
Editor - (Flare) Sam Coates
DP (Exit) Ari Wegner
DP (Flare) Sam Coates
Post Production Flare
Sound Design Ralph van Dijk (Eardrum)
Sound studio Flagstaff
Sound engineer Paul LeCouter/Stevo Williams
Animation Jacky Winter Group/Flutter
Artist Andrew Archer
Director Domenico Bartolo
Producers Fushia O'Hara/Li Liang Johnson
Animation Studio Flutter

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