30 Euro changes everything - and to demonstrate they turned the "blind" symbol into a smiley face. Very simple, very clever, very to the point. Very well done, kids!
The best part is that some of the posters were "animated", taking advantage of the poster types, and such a simple animation could be easily viewed in in traffic. Very clever use of media.
Ad agency: PKP BBDO
Client: Licht für die Welt