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To kick off the summer, Liquid Death put its new flavors head to head in blind taste tests, against the most expensive, premium liquids on planet Earth, and the results will shock you! The new campaign - “The Liquid Death Blind Taste Test” - has taste testers sampling various luxurious liquids including Beluga Caviar ($580), Imported Squid Ink ($58), Liquified Wagyu Cheeseburger ($51) and Lobster Bearnaise Sauce ($40/serving). In the end, 17 out of 17 participants picked Liquid Death over the alternative.
No seriously. These are not caviar lovers, people. But then again, who would love stuff that's literally blended together into a mushy goo? A hilarious take on the ye old taste-test ads of yore! This will run on social media channels, like Facebook, Instagram and Tiktok, as below.
Quote from Sam Cadman, Director at Hey Wonderful:
“I love messing with real people and the Liquid Death gang were into this 200%. In fact, they have to be the most METAL client I’ve ever met, which was a joy. Mike and Andy kept pushing and I was more than happy to turn it up to 11. I knew we were making something special when my Art Director, who I‘ve worked with for many years, was crying with laughter as he blended another $51 cheeseburger. Honestly, the best taste test I’ve ever been a part of - some of those reactions will be etched into my memory for years to come!”
• Starting on June 8th, Liquid Death will begin posting the challenge on its social channels — it’s the #5 most followed beverage brand in the world with more followers than Coke and Pepsi.
• The flavors are naturally sweetened with agave, created to bridge the gap between bland 0 cal, 0 carb, 0 sugar sparkling water and unhealthy soft drinks. The flavors are made with interesting twists — Severed Lime and Mango Chainsaw both contain hints of orange, and Berry It Alive is a mix of passionfruit and black cherry.
• Flavors can be purchased on Amazon and in-store at 7Eleven, Albertson Safeway, Target, Sprouts, Publix and, Stater Bros.
• As part of the #DeathToPlastic initiative, Liquid Death donates a portion of proceeds to charitable causes and nonprofits that are providing safe drinking water to communities around the world where it is not immediately available and cleaning up plastic garbage out of the ocean.
Co-Founder/CEO: Mike Cessario
VP of Creative: Andy Pearson
VP of Marketing: Greg Fass
Senior Brand Campaign Manager: Tia Sherwood
Liquid Death Executive Producer: Johnny Eastlund
Production Company: Hey Wonderful
Director: Sam Cadman
Hey Wonderful Executive Producer: Sarah McMurray
Producer: Angela Jones
Director of Photography: David Morrison