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This is Little Caesars’ very first super bowl spot, and with it they want America to know that they deliver. So how do they sell that? By reverting to the obvious: "it's the best thing since sliced bread", and then cranking up the cartoonish exaggerations with gusto! The black turtle-necked CEO of "sliced bread" goes through all sorts of emotions, tossing papers back at his employees against an award-ridden wall, crying in his Adidas, and finally, the whole company falls apart and there are both fires and random galloping Emus running amok. It's like a cross between Enron and Theranos. Except funnier. Eventually the ex-CEO has to take a new job, delivering Little Caesars’, naturally. Rainn Wilson plays the CEO of Sliced Bread Inc.
Client: Little Caesars
“Best Thing Since Sliced Bread”
Production Co.: Moxie
Director: Frank Todaro
Editorial Company: Cut+Run
Editor: Pete Koob
Note: This spot aired prior to Sunday.