Remember when the Leviathan Axe from the God of War smashed into the banks of the River Thames?, that combined with "Live from PS5" commercial kicked off a global campaign.
Now bizarre events are occurring in Belgium and the Netherlands. In the Netherlands, enormous strange footprints were discovered on the beach of Scheveningen. Naturally, this strange event was reported on "Live from PS5", together with a report of an enormous PS5 appearing in Rome, and Kratos and the Leviathan Axe appearing in South Korea.
But wait, there's more, an enormous glowing hammer suddenly crashed down on the Grote Markt in Mechelen, Belgium. And shortly after that, it vanished again.
All around the world, strange events were being reported by the teams at "Live from the PS5." There was a report of Thor's hammer in Mechelen, and reports of alien crop patterns left in a field after a huge explosion in Finland, where a lone astronaut was found wandering around said field.
After the sudden disappearance of the hammer in Mechelen, it appeared again on the Meir in Antwerp, slammed straight into a set of billboards advertising PS5 games. Fancy that.
Campaign: PlayStation x Live from PS5
Ad agency: TBWA
Client - PlayStation: Bernard Groeneveld
Creative Team at TBWA:
Creative Director: Steven Janssens
Art Director: Jannes Deschacht
Copywriter: Wouter Vochten
Designer: Sebastien Tirot
Client Services Director: Jochen De Greef
Account Executive: Gabrielle Marsan
Director: Marco Bellusci
DOP: Bas Van Hoof
Post-producer: Leslie Verbist
Producer: Polly Seynaeve & Audrey Dierckx
Offline/Online editor: Sebastiaan Schols
I appreciate event stunts, but this feels like a tamer version of 2005 when they were exciting and new. Better executed, mind you.
Yes, event ads like this used to be huge. But I always loved them. It's just that they never happen where I live.