LO, The Swedish Trade Union Confederation, has created this ad that not so subtly tells everyone to vote for the Social Democrats, as is their tradition.
Every shot in this ad tells a story, from the man getting up in the morning to go to his job as a security guard, to the shots of a woman rushing to help people as a nurse. The guard says hello to locals, some gang activity happens, the nurse handles the hurt, and as the day winds down a discreet melody plays the Swedish national anthem. The nurse waits for the bus to get home, to her security guard spouse - surprise! They're a team!
And that's when the voice-over explains: "There is only one party who both wants to take a tougher stance against crime and at the same time strengthen welfare." Then the text on the screens tells us to vote for the social democrats on the 11th of September.
Client: LO The Swedish Trade Union Confederation