Logitech - Lil Nas X / Defy Logic (2021) :60 (USA)

"To create the future, you must defy the logic of the past". Artists, activists and influencers all work with Logitech tech to "defy logic". I love the line, but I am over the "let's find some activists and influencers" strategy of creating ad campaigns. It does allow for creators to show how they use the tech available, but it always seems to turn into a long series of portraits of people, and we've seen that execution selling everything from yoghurt to cars at this point. 

Ad agency: In-house

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