Lowe Thailand sells Scholl sandals without showing them.

Subun Khow (cw) and Vancelee Teng (ad) under the creative direction of Jeffrey Curtis at Lowe Thailand have created a new poster campaign for Scholls with a twist. There's not a product in sight. Read more to see it.

The tagline reads: Very, very comfortable sandals and judging by the poor dogs expression the owner must have been dragging him around the park for hours. ;)

AnonymousCoward's picture
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caffeinegoddess's picture

Nice. I wonder if they had to fight the client to not show the shoes.

AnonymousCoward's picture

of course they had to fight the client. if they go for any pitch right out of the box then your campaign must blow.