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Lucky 21 Welcomes Award-Winning Directors Ben Steinbauer & Berndt Mader

Lucky 21 is excited to unite with directors Ben Steinbauer and Berndt Mader for advertising and branded content collaborations. At Lucky 21, Steinbauer and Mader join a talent roster that reflects a variety of genres and styles.


Mader and Steinbauer were introduced to Lucky 21 via mutual friend and Lucky sales representative Gay Guthrey (SamuelGuthrey). As Steinbauer explains, “Our decision to join the Lucky squad is all about people. Lucky’s impeccable relationship with crew members - many of whom we work with frequently - and their shared interest in creating a joyful, collaborative atmosphere on set, preceded our meeting. When we started talking it quickly became clear how much we shared.”

Berndt Mader


“Texas is a place of vibrant creativity, and Ben and I were both drawn to Austin to be a part of this hotbed of indie filmmaking,” adds Mader. “To join forces with Lucky, beloved in Texas and beyond, is an expansion for all of us - a deeper connection that will only intensify what we will create together.”


Steinbauer & Mader are widely known for their creative endeavors via The Bear, a creative incubator founded by Mader and Steinbauer over a decade ago. Formed to unite the branded content and feature worlds, The Bear continues to thrive as a vibrant hub for content, and is a complement to their national commercial representation as individual directors via Lucky.


Berndt Mader came to directing through writing and his approach is defined by a desire to add value and dimension while having fun in the process. Mader’s branded content storytelling includes performance-driven comedy and docu-style projects including Yeti “Soul of a City” a finalist for the Tribeca X Film Award, as well as commercials for Dodge, Budweiser, and Alfa Romeo. He has also directed the hybrid documentary/narrative feature Booger Red (Austin Film Festival) and the quirky and original coming-of-age film 5 Time Champion (SXSW).


Ben Steinbauer’s passion for documentary storytelling with comedic underpinnings earned appreciative audiences and critical acclaim for his documentary cult classic Winnebago Man (which Michael Moore called “One of the funniest documentaries ever made!”). Relatability and a sense of discovery are ever-present in his work for Popeyes, Indeed, Yeti, Crate & Barrel and Whole Foods, among others. He traverses the landscape of short-form to features fluidly, with episodic television credits and his Vimeo Staff pick documentaries Slow to Show, Calls To Okies and Heroes From The Storm.


In addition to advertising projects, the duo is co-directing a feature documentary for David Gordon Green, Danny McBride and Jody Hill’s Rough House Pictures (HBO's “The Righteous Gemstones,” “Vice Principles” and “Eastbound & Down,” and feature films Halloween, Joe, The Comedy, and Prince Avalanche, among others.).

Ben Steinbauer

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