Advertising industry insider George Parker dishes the dirt on big advertising agencies and reveals Madison Avenue's best-kept secret: that your business can produce the same quality ad campaigns on its own!
In this no-holds-barred exposé of the dangers of dealing with ad agencies, Parker reveals exactly what you should do to create fantastic-looking, results-producing advertising at a reasonable cost. It's everything Madison Avenue doesn't want you to know.
You can pick up MadScam in used bookstores and "The Ubiquitous Persuaders" by George Parker, at Barnes&Noble
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