Maidenform "I dreamed I bowled them over in my Maidenform bra" 1961

"I dreamed I bowled them over in my Maidenform bra" 

These dream ads were pretty daring at the time. The Weintraub copywriter Mary Filius came up with the concept in 1949, and for 21 years women dreamed all sorts of scenarios in their Maidenform bras. 

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