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Ellerton Jette was the president of Hathaway, and didn't have much of a budget. David Ogilvy asked for complete creative control and the promise that Hathaway shirts would not fire Ogilvy & Mather for as long as the companies existed. On the way to the shoot, David stopped to pick up a novelty eye-patch and the mystery man of intrigue was born. This is the original most interesting man in the world.
Ad agency: Ogilvy, Benson, and Mather.