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"The man in the Hathaway shirt" - Ogilvy, print 1955

Ellerton Jette was the president of Hathaway, and didn't have much of a budget. David Ogilvy asked for complete creative control and the promise that Hathaway shirts would not fire Ogilvy & Mather for as long as the companies existed. On the way to the shoot, David stopped to pick up a novelty eye-patch and the mystery man of intrigue was born. This is the original most interesting man in the world.

Ad agency: Ogilvy, Benson, and Mather.

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Anonymous Adgrunt's picture

David Ogilvy has opened my eyes to a strategy that has always been at my front.

Taiwo's picture

This is an amazing writing strategy to implement,l and this is an eye opener f
To take or advance my skill in writing

Anonymous Adgrunt's picture

"This is the original 'most interesting man in the world'."

So true, 'the most interesting man in the world' was like if Chuck Norris jokes and the Man In the Hathaway shirt had a lovechild.