Martin Law: The Law Firm For Workers - (2016) :30 (USA)

Philly-based D4 creative made this spot for Martin Law: The law firm for workers, featuring real employees and not actors. It's sort of a snapshot of hard working Americans, from nurses to construction workers to auto mechanics, etc. Nice portrait of those people, as opposed to the usual fat cat law firm who sits on his desk and says claptrap like "I won't take a fee unless I get money for YOU" *points to camera* "You have MY word on it!"

I don't say this often but this is a chance where I would have liked to have seen some branded content. If you're going to use real workers, why not tell their story, especially if they've used Martin Law before?

Client: Martin Law
Agency: D4
CEO: Suzanne Hatfield
ECD: Rich Wakefield
Creative Director/Copywriter: Bob Seabert
User Interface Designer/Art Director: Chris Sandman
Art Director: Rohan Woodward
Video Editor: Chi Hwan Moon
Designer: Kyle Telman
Staff Video Producer: Sarah Schatzinger
VP of Account Services: Sara Stuard
Chief Strategy Officer: Michael Snyder
VP of Digital Services: Justin Stauffer
Lead Programmer: Jill Fox

AnonymousCoward's picture