Award-winning commercial director Maurizio Zappettini has signed with Jim and Kristin Evans’ production company Untitled, Inc.
Zappettini most recently completed Fiat’s Elevator spot. He is also known for his work on Expedia’s Cubicle and Oreo’s Forest campaigns. All three have earned him a slew of accolades at the AICP, the Telly and the American Advertising Awards.
“MZ has brilliant sense of comedic timing and is a charming storyteller. He is very stylish with the ladies and creates seamless effects,” says Jim Evans. “What else could a human being want in life?”
“I've had the pleasure of working with Maurizio on spots for a range of clients,” says Saatchi and Saatchi creative director/writer Dan Sorgen. “Even though the scripts were tonally diverse, he brought a deft, confident touch to every aspect of the craft.Most importantly, he has an instinct for presenting a product in the best light. In the Fiat spot we made together, he put the sheet metal front and center, without sacrificing the story in any way.”
“I’m so proud to be joining Untitled,” says Zappettini. “I love how they call themselves a family. I’m glad they like my work and took me aboard; I feel very fortunate.”
Zappettini is admired for his ability to combine high-concept scripts with meticulous visual style: “My goal is to merge the two worlds; directing commercials that marry an implicit subtext with a strong visual impact.”
In addition to directing, Zappettini has cultivated a sideline career as a VFX supervisor and brings this expertise to his projects: "It's a subjective approach where you are constantly looking for the perfect balance between digital and practical shots. Visual effects must serve the story without letting the latest technologies blur your vision."
He attributes his love of short-form storytelling to his beginnings in music video, including Bazooka’s Red Aroma and Filo Q’s debut single E' quasi estate, which was enormously successful and aired nationally in Italy.
Zappettini joins directors Devon Dickson, Paul Freedman, Steph Green, Grant Heslov, J + J, Brad Kettlety, Jillian Martin, Tamir Moscovici, Nico + Pix, Phedon Papamichael ASC, GSC, Adam Reed, Peter Rodger, Paul Santana, Marc Schölermann and Scott Zacaroli on the Untitled roster.
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