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Maxwell Meads is Australia's favorite honey wine. A family run business led by three generations of vignerons. While mead dates back to 7000 b.c. as one of the oldest fermented drinks. They didn't want their packaging to look so dated.
This design simplified and modernized the brand, uwing illustration that paid homage to the majestic roots of the beverage. Created by Brian Steely at Steely works, this won a 2020 Gold Addy in Atlanta in the category of Illustration.
Agency: Steely Works
Design: Brian Steely