Mazda "Rules for the road" (2020) :30 (USA)

How Mazda thought parroting CDC talking points in a voice over (and titles, in case you were dumb) and putting them over repurposed footage from last year's campaign would make for a compelling spot is beyond me. 

I'm sorry for even showing it to you.

The disconnect between the blissful couple going for a ride and the "wash your hands, be mindful of your environment," message is so great, it's an eleven on the what-the-fuckery scale.

 

 

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Client: Mazda North America

Agency: Garage Team Mazda

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