MC², an MCH Company and award-winning brand experience solutions agency, welcomes Senior Creative Producer Kevin Shuster to the Experiential Studio team. Launched in 2018, the Studio’s premiere project was the incredibly successful, immersive promotion of Netflix’s “Bird Box,” featuring Academy Award-winner Sandra Bullock. This was followed by an additional Netflix award in early 2019, and the completion of additional experiential projects for Lucasfilm and Ticketmaster this spring.
MC² Experiential Studio is led by Executive Creative Director Richard Sears, whose credits include immersive experiences such as “Transformers: Autobots Alliance” for Hasbro/VHE and “Avengers S.T.A.T.I.O.N.” for Marvel. Sears says the ongoing collaboration for MC² with Netflix has been incredibly rewarding. “The Netflix team really understands what we are trying to accomplish creatively and have provided us with a great deal of trust from the start of our relationship,” he notes.
Building off an initial year of tremendous success, MC² is expanding the Experiential Studio with the addition of Senior Creative Producer Kevin Shuster in Long Beach.
An award-winning Senior Creative Producer, Shuster’s strong knowledge of immersive storytelling is at the core of his many years in production of “live” theater, film, interactive, emerging tech and experiential. Whether it’s for Warner Bros., 2K Games, or for global brands like Lexus and Samsung, Kevin strives for work that stirs emotion and creates impact. “I’m very excited to join the Experiential Studio,” explains Shuster. “It truly brings together every single experience I have had throughout my career into one multi-faceted position. Working with a talent like ECD Richard Sears is a unique opportunity, because we share the same vision for what the Studio can do.”
“Kevin is a great addition to the MC² Experiential Studio team,” adds Sears. “We were so happy to have found him, because his career has seen the gamut of every sort of position and experience this industry has to offer from being in-house at an agency, to production and postproduction, to VR and AR. He brings a wealth of knowledge in all areas and a passion for telling great stories.”
“We are incredibly excited about Kevin coming on board to help drive the growth of the Studio,” MC² Chief Operating Officer David Kuznick explains. “Kevin’s deep background producing cutting-edge experiences for some of the world’s leading brands is a powerful asset for the Studio during this very exciting time.”
About MC² Experiential Studio:
MC² Experiential Studio creates story-based experiences that attract, engage and entertain. We create immersive experiences and activations that spark emotion and inspire people to feel, think, and do. We manage the entire process to provide clients with a one-stop-shop for installations of any kind, anywhere. We believe that creative and production expertise go hand-in-hand. Our capabilities combine interactive content, AR, VR, gaming, photo-ops and immersion to create story-based, experiential activations. We immerse the audience in your story. The MC² Studio team has completed experiential, immersive projects including Marvel’s “Avengers S.T.A.T.I.O.N.”, “The Hunger Games: The Exhibition”, “Bird Box Experience” for Netflix, and “Star Wars Resistance” at Comic Con.
A one-stop solution, MC² is an award-winning brand experience agency, which creates customized, memorable and measurable, live-marketing programs that build emotional connections between brands and their audiences. A global company, MC² has 15 locations throughout the U.S. and Europe. With award-winning creative, substantial graphics, fabrication capabilities and battle-bested field service teams, MC² is an expert at developing and implementing our client’s strategic marketing solutions. We work directly with companies and their agencies as an extension of their brands. As an MCH Company, MC² has the ability to offer clients enhanced international opportunities leveraging a diverse array of experiential marketing solutions. MC² has collaborated with such leading global and national brands as Lexus, Toyota, Samsung, Reebok, Nike, Caterpillar, Unilever, Verizon and Hershey’s.