Justin and his digital self are having trouble remembering their password.
The creative spots highlight typical scenarios where people don't protect their online information, including password mismanagement, unprotected devices and misplacing important personal documents. VB&P produced the campaign via its in-house content production facility, Lumberyard. VB&P Creative Director Lee Einhorn directed the films.
This is the first work to come out of VB&P for McAfee, an Intel company, since winning the business in May of this year. The relationship furthers VB&P’s partnership with the chipmaker, which acquired McAfee in 2010.
CLIENT NAME: McAfee
SPOT NAME: ‘Gregg’ ‘Justin’ & ‘Megan’
AGENCY: Venables Bell & Partners
EXECUTIVE CREATIVE DIRECTOR: Paul Venables and Will McGinness
CREATIVE DIRECTOR: Lee Einhorn
ART DIRECTOR: Greg Damiani
COPYWRITER: Craig Ross
DIRECTOR OF INTEGRATED PRODUCTION: Craig Allen
AGENCY PRODUCER: Adam Battista
PRODUCTION COMPANY: Lumberyard
DIRECTOR: Lee Einhorn
DIRECTOR OF PHOTOGRAPHY: Andy Lilien
EXECUTIVE PRODUCER: James Hagedorn
PRODUCER: Tom Ruge
EDITING COMPANY: Lumberyard
EDITOR: Daniel Figueroa
POST PRODUCER: Anna Fields
COLOR: Company 3
MIX: M Squared Productions