McDonald's - 24 / 7 Drive through - print, New Zealand

DDB New Zealand lets us know that McDonald's has a 24 hour drive through in a visual way that only those who own the golden arches can. If you feel a slight pain in your forehead I suspect it's because you're kicking yourself for not doing this visual. Wow, you're pretty agile, aren't you?

Fraser Clement : Photographer
The Lounge : Retouching
Toby Talbot Executive Creative Director
Paul Hankinson Creative Group Head
and the creative team Emmanuel Bougneres & Joe Hawkins

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It feels like I've seen this visual a hundred times. My forehead still hurts.