//* */

McDonald's - Animated Egg Billboard , USA

Wow, what a fun billboard! Leo Burnett Chicago created this huge egg billboard for McDonald's, it only opens up between 6am and 10.30am, the time that eggs are on the menu at McDonalds.

John Montgomery (Executive Creative Director)
Brian Shembeda (Creative Director/ art director)
Avery Gross (Creative Director/ writer)
Nathan Zuercher (Art Director)
Adam Rubin (Copywriter)
Laurie Gustafson (Producer)
Denis Giroux (Producer)
Props: Prop Art Studio

Anonymous Adgrunt's picture
comment_node_story
Files must be less than 500 KB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.
Neaner's picture

I love it, that's a really a nice billboard.

Dabitch's picture

I like it too. For more reality effect it should slam shut on the dot when they stop serving eggs. Remember D-Fence in Falling down. ;P

Dabitch's picture

Ps - via adfreak and adrants - Suntimes article about this billboard.

The local execution in the form of an egg has just been unveiled adjacent to the McDonald's restaurant at Clark and Addison in the shadow of Wrigley Field.

This ain't no ordinary egg. It happens to be 21 feet tall. It's also been ingeniously designed to crack open to promote McDonald's fresh eggs for breakfast. The billboard includes a timer that starts the cracking-open process around 6 a.m. each day. The egg closes up by around 10:30 a.m. The egg-travangza in Wrigleyville also will do its thing for each Chicago Cubs home game through at least mid-August.

Neo's picture

Could be another Cannes winner, just like fresh Salad.

Adland is supported by your donations alone. You can help us out by donating via Liberapay, the Paypal button here

or by using our amazon affiliate links to buy yourself an ad book or something else nice.