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McDonald's - Big Mac Glow - (2013) case study

Oh hold up, what's going on here then, eh? (By the way, I've heard a Canadian say "eh" exactly once and I had get him severely drunk before he'd humor me with that).

"To share the joy of the holidays, a McDonald's Big Mac was built using festive lights inside multiple transit shelters in Vancouver, British Columbia in December. Each layer of the burger was represented by its own colour, differentiating the ingredients of this classic sandwich."

Well, that's rather.. festive.

Client: McDonald's Canada
Advertising Agency: Cossette, Vancouver, Canada
Agency website: http://www.cossette.com
Co-Chief Creative Officers: Matthew Litzinger, David Daga
Creative Director: Michael Milardo
Art Director: Cameron McNab
Copywriter: Kate Roland
Producer: April Haffenden
TSA Stunt Manufacturer: Metropolitan Fine Printers
Group Account Director: Anne Buch
Account Director: Karen Babiak
Account Executive: Shirley Lam
Media: OMD

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