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McDonald’s golden arches aren't just a logo, now they're swings too

McDonald’s in Dubai has installed golden archess swing sets in parks and along the beaches ‘to spread joy and togetherness’. The brand is encouraging people to take a break and have some fun. The swings were designed by Studio M and Leo Burnett Dubai.

The swings, sans kids.

Walid Fakih, CEO at McDonald’s UAE stated: “With this creative work, we aimed to bring back the joy of childhood to UAE residents. We always strive to make feel-good moments easy for everyone and we remain committed to making real connections with our community through upcoming projects.”

The swings in action!

Client: McDonald's

Ad Agency: Leo Burnett Dubai, Studio M

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