This ad is a spoof of Gravity. And it is hilarious. Dabitch quipped that French food is so good they have to make really good McDonald's ads to make up for it. I tend to agree.
"Are their pickles on there?"
"You know there are pickles, man!"
The rug pull at the end is also decidedly French. I'm freaking lovin' this.
Agency : TBWA\PARIS
Clients: Xavier Royaux, Camille Lopéo, Célia Refalo
Agency : Luc Bourgery, Matthéo Pressmar, Camille Favriau, Agathe Bruneau
Executive Creative Directors: Benjamin Marchal et Faustin Claverie
Copywriter: Nicolas Roncerel
Art Director: Jeremy Armand
TV Producer : Benoit Duchemin
Production : Moonwalk Films
Director: Ben Gregor