National Hamburger Day is tomorrow, May 28th. McDonald’s Canada is celebrating by “hacking” the digital hamburger button, on websites. McDonald’s, 500px, Scotiabank and The Weather Network will swap the traditional hamburger menu on their mobile website or app for a burger graphic. Here's the fun part: every time the hamburger menus are clicked, 10 cents will be donated to Ronald McDonald House Charities (RMHC) Canada. So it encourages philanthropy while getting people to spend time on the McDonald's website.
Innovative brands interested in swapping their hamburger menus next year are encouraged to sign up, to be kept informed on the initiative’s evolution.
Client: McDonald's Canada
Agency: Tribal Worldwide Canada