McDonald's Paris makes pictograms

McDonald's is running some emoticon-centric pictograms on bus shelters, billboards and in train stations around Paris, in addition to selling some merch at Colette. I'd buy a t-shirt if I were there..

Client: McDonald’s France
Clients: Xavier Royaux, Camille Lopéo, Celia Refalo
Agnecy: TBWA\Paris
Agency representatives: Luc Bourgery, Matthéo Pressmar, Camille Favriau, Agathe Bruneau
Creative Director: Jean-François Goize
Artistic Director: Philippe Taroux
Copywriter: Benoit Leroux

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