McDonald's is running some emoticon-centric pictograms on bus shelters, billboards and in train stations around Paris, in addition to selling some merch at Colette. I'd buy a t-shirt if I were there..
Client: McDonald’s France
Clients: Xavier Royaux, Camille Lopéo, Celia Refalo
Agency representatives: Luc Bourgery, Matthéo Pressmar, Camille Favriau, Agathe Bruneau
Creative Director: Jean-François Goize
Artistic Director: Philippe Taroux
Copywriter: Benoit Leroux