A McDonald's Pickle has a lot to say

Who knew the pickles at McDonald's have so much to say about their existence? Crazy. Haven't seen long copy print ads in a while. It's a wee bit strange personifying pickled vegetables, especially in such a happy tone of voice. I would have assumed pickled vegetables would be, well...a bit sour about life.
Sorry. Couldn't help it.

Client: McDonald's
Agency: DDB Stockholm

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