McDonald's "Picto" (2014) :40 (France)

When French kids aren't expressing their anarchy through tagging trains, buildings and bridges, they're banning together to tag empty billboards with beautifully designed artistic renderings of McDonald's food. Hide your kids, hide your wives. It's like A Clockwork Orange over there.

Client: McDonald's
McDonald’s Representatives: Xavier Royaux, Camille Lopéo, Célia Refalo
Agency: TBWA\PARIS
Agency Representatives: David Leclabart, Matthéo Pressmar, Christophe Moiroud, Camille Favriau
Creative Director: Jean-François Goize
Head of TV: Maxime Boiron
TV Producer: Elisabeth Boitte
Production: Wanda
Director: Wilfrid Brimo

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