//** * * */

McEwan's Lager - "Alive and kicking!" / Escher (1985) 2:00 (UK)

In 1985 there must have been some high-grade cocaine floating around UK's advertising hotspots, as somehow the lager named McEwans was sold the idea to use the freshly released song "You've Got The Power" from the Edinburgh band "Win" in a story about how the scary medieval-type serf people inside the wall of TV's at a pub use a giant ball to break the screens and get themselves some beer.  The blue world these serfs lived in had M.C. Escher staircases and the ball rolling is reminiscent of the myth of Sisyphus. All served up as a two-minute epic film. Sadly the payoff was not "for men with huge balls" but "Alive and Kicking".

You've got the power to order a lager, mate. Isn't that exciting?

Client: McEwan's Lager

Song: "You've got the power" by "Win" released on 7" Swamplands
Ad Agency: Collett Dickenson Pearce & Partners (CDP) 

Creatives: Mike Everett and Paul Smith
Director: Paul Weiland

Adland® is supported by your donations alone. You can help us out by donating via Paypal.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 1 MB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.