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In 1985 there must have been some high-grade cocaine floating around UK's advertising hotspots, as somehow the lager named McEwans was sold the idea to use the freshly released song "You've Got The Power" from the Edinburgh band "Win" in a story about how the scary medieval-type serf people inside the wall of TV's at a pub use a giant ball to break the screens and get themselves some beer. The blue world these serfs lived in had M.C. Escher staircases and the ball rolling is reminiscent of the myth of Sisyphus. All served up as a two-minute epic film. Sadly the payoff was not "for men with huge balls" but "Alive and Kicking".
You've got the power to order a lager, mate. Isn't that exciting?
Client: McEwan's Lager
Song: "You've got the power" by "Win" released on 7" Swamplands
Ad Agency: Collett Dickenson Pearce & Partners (CDP)
Creatives: Mike Everett and Paul Smith
Director: Paul Weiland