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Nike help us. We can't deal with these annoying shoelaces anymore. Dangit. Make them McFly shoes! That's the message of this ad which encourages y'all to sign the petition. When I asked the submitter the who and why, he says that the commercial was created by award-winning New York film editor Robert Ryang, and that it's all done to get Nike to make the futuristic shoes in Back to the future 2.
Uh-huh. See ad (quicktime) inside, y'all.
Al Cabino, who submitted this, has a real big thing for sneakers. He's made things like chocolate sneakers happen, so why not the McFly?
P.S. Marketing & Strategy Innovation Blog posted 5 questions for Al Cabino