"You get a rainbow, you get a rainbow, and you get a rainbow!" I kind of feel like an Oprah-witch has pointed her magic wand on every logo and brand in existence this Pride month, as I see rainbows everywhere. McDonald's had to join in on the festivities and designed a new rainbow flag, made out of their already quite colourful packaging design. Using the actual brand DNA to make another branded item, but relating to pride. As a design idea, I love this, to be honest. As yet another rainbow, I say meh, because I don't really see why every brand and their little dog too needs to be this colourful.
Ad agency: TBWA\Belgium