Mercedes E-class 2010 - Ignite /Malfunction - (2009) :30 (USA)

This ad has an unfortunate warning triangle blinking at the very beginning. Media Spy has this info about the warning triangle that appears in the ad (*edit: I mean Agency Spy, that whole "mediabistro" url messed with my head while I was typing)

"During the filming of our latest E Class television advert, the vehicle was significantly altered to create an environment conducive to filming the interior of the vehicle. As is typical in such a situation, doors and seats were removed and a number of features deactivated in order to allow the camera rig access. The vehicle's safety sensors performed exactly as they should and activated a warning signal indicating a disruption of the vehicle's Supplemental Restraint System.
The fact that the image -- which is visible only in a frame by frame review of the ad i.e. not by the naked eye -- was not edited out of the advertisement was an oversight and has subsequently been corrected.The E Class is the most tested car we have ever launched and reaches the highest quality levels we have ever produced.

While this is a mistake in the editing process it is in no way a reflection on the quality or durability of the E-Class."

Agency: Merkley+Partners

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