Imagine a world without gangs. Did you do it? Great. Now go back to your gang-ridden world and do something about it. Like anonymously submitting tips to www.solvecrime.ca, texting BCTIPS-27463 or calling 1-800-222-8477. I'm not the hugest fan of misdirect spots. It's also a bit weird because if I'm supposed to imagine a world without crime, the guy clearly seems afraid something will happen to him.
Client: Metro Vancouver Crime Stoppers
Agency: DDB Vancouver