Kläppen Ski Resort are hijacking everyone elses outdoor ads with the help of Miami guerrilla advertising agency and Confetti ad agency.
– We realized that our web-address www.klappen.se [in Swedish "klappen" is from "julklappen", that is specifically a christmas present], is really perfect for a campaign at this time of year. Everyone is running Christmas advertising and the yearly must-have Christmas gift is already decided, and as so often before it's some technical do-dah.
We think experiences that one can share are a better gift, and that's why we want to question everyone elses idea on what should be "the best Christmas gift of the year".
said Magnus Noppa, marketing CEO of Kläppen Ski Resort.
So how do you hijack everyone else's idea of the perfect gift? Simple, ride the pun of your url - point a small sign to the big posters stating "this years christmas gift? www.klappen.se"
Ad agency: Miami, Gothenburg