Michelob ULTRA - Get Up (2016) :30 (USA)

"Get Up" is part two of the campaign that began with "Breathe" during the super bowl 2016. In it we see the die-hard runners, swimmers, boxers and fit people battling the morning "just five more minutes..." before getting up working out. There's even a guy who boxes underwater, something I often have weird dreams about, I did not know this was a real thing, I should probably pick this up. After what looks like a full week of working out, attractive fit people meet in attractive place and have some lovely looking lagers. Nicely shot, but I do wish there was a less predictable soundtrack. I'm picky that way.

Brand: Michelob Ultra
VP, Premium Brands: Jorn Socquet
VP, Marketing: Edison Yu
Senior Director: Joe Lennon

Agency: FCB Chicago
Chief Creative Officer – Todd Tilford
Creative Director - Josh Hurley
Creative Director - Andy Kohman
Chief Strategy Officer – John Kenny
VP, Strategy Director – Tom Hehir
Senior Producer – Chris Wickman
Manager of Business Affairs – Kelly Lenthe
SVP Group Management Director - Melanie Hellenga
Director of Music – Stump Mahoney
Talent and Music Negotiator - Shera Rabinowitz

Song: Get Up (I Feel Like Being A Sex Machine)
Artist: James Brown

Production Company: Wondros
Director – Antoine Fuqua
Chief Creative Officer - Anne-Marie Mackay
Executive Producer – Jeremy Barrett
Executive Producer – Catherine Finkenstaedt
Producer – Karen Chen

Telecine / Online / Mix : Lord + Thomas
Executive Producer – Rene Steinkellner
Producer – Clare Deady
Colorist – Roman Mendez
Online Editor – Justin Orr
Sound Engineer – Jason Ryan

Editorial Company: Beast
Editor: David Blackburn
Assistant Editor: Bryan Simpson

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