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Michelob ULTRA Pure Gold introduces the 6 for 6-Pack. Pick up one of their six-packs, and they will help transition 6 square feet of farmland to organic. Now, I love the simplicity of that sales pitch, you're going to buy a bunch of beers anyway, why not make it a six-pack that gives back? But to add to that, I love how they show it. The patterns of dancers, horse riders, and beachgoers all compare to farmland. Nice little visual feast.
Client: Michelob ULTRA Pure Gold