Mini Cooper "Save a Life" (2013) 1:50 (Mexico)

Mini Cooper had an interesting series of activations to try and get people to stop texting whilst driving. The first was they took letter sculptures, and "injured," them, placing them around the city, to show the damage texting while driving can really do.

They also created Word Blocker, an app disables incoming calls and texts based on GPS and speed of vehicle.

The first part must have been stunning to see in person.

The app's effectiveness is measured by how smart the person is to enable it. And I say this because we're dealing with people dumb enough to risk their lives to send a text message, you know what I mean?

Client: Mini Cooper
Agency: Publicis Mexico

Adland is supported by your donations alone. You can help us out by donating via the Paypal link here, Liberapay,  or by buying our limited edition sneakers.  Feel free to use our amazon affiliate link here to buy yourself an ad book.

Anonymous Adgrunt's picture
Files must be less than 500 KB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.