A new spot from the Missouri Lottery, created by Kansas City-based creative agency Barkley, pairs lottery-winning reactions with the landfill-worthy gifts that are commonly exchanged at a company holiday party.
“Unfake the Joy” shows coworkers displaying over-the-top reactions to their coworker unwrapping a snowman mug, which was most likely regifted from a prior holiday party. “No one ever won half a million dollars from a coffee mug,” says the voiceover at the end of the spot.
The slow motion spit-takes and assailing bowling balls were captured using high-speed cameras to create super-slow motion. All of the destructive celebrating was done in camera, and not through special effects.
Executive Director - May Scheve Reardon
Chief Marketing Officer - Nancy Rollins
Advertising Manager - Rhonda Fehr
Executive Creative Director - Katy Hornaday
Creative Directors - Doug Hentges & Chris Cima
Associate Creative Directors - Jeremy Gilberto & Jordan Breindel
Executive Producer - Melany Esfeld
Sr. Producer - Jim Leonard
Sr. Art Director - Chris Larberg
Sr. Copywriter - Justin Smith
Associate Director Project Management - Lisa Nicolay
VP Group Brand Leader - Andy Pitts
Brand Supervisor - John Dobson
Strategist - Patrick Cooper
Production Company - BIC Media
Director - Kristoffer Borgli
Production Company Executive Producer - Corwin Carroll
Editorial Company - Cosmo Street
Editor - Zachary Winick
Audio - Evolution Audio / John Blank