Missouri Lottery wants people to stop faking joy over bad gifts

A new spot from the Missouri Lottery, created by Kansas City-based creative agency Barkley, pairs lottery-winning reactions with the landfill-worthy gifts that are commonly exchanged at a company holiday party.

 

“Unfake the Joy” shows coworkers displaying over-the-top reactions to their coworker unwrapping a snowman mug, which was most likely regifted from a prior holiday party. “No one ever won half a million dollars from a coffee mug,” says the voiceover at the end of the spot.

 

The slow motion spit-takes and assailing bowling balls were captured using high-speed cameras to create super-slow motion. All of the destructive celebrating was done in camera, and not through special effects.

Missouri Lottery

Executive Director - May Scheve Reardon

Chief Marketing Officer -  Nancy Rollins

Advertising Manager -  Rhonda Fehr

 

Barkley

Executive Creative Director -  Katy Hornaday

Creative Directors -  Doug Hentges & Chris Cima

Associate Creative Directors - Jeremy Gilberto & Jordan Breindel

Executive Producer -  Melany Esfeld

Sr. Producer -  Jim Leonard

Sr. Art Director -  Chris Larberg

Sr. Copywriter -  Justin Smith

Associate Director Project Management -  Lisa Nicolay

VP Group Brand Leader -  Andy Pitts

Brand Supervisor -  John Dobson

Strategist -  Patrick Cooper

 

Production Company -  BIC Media

Director -  Kristoffer Borgli

Production Company Executive Producer -  Corwin Carroll

 

Editorial Company -  Cosmo Street

Editor -  Zachary Winick

Audio -  Evolution Audio / John Blank

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