Mitsubishi Lancer - It Must be the Mitsubishi - (2012) :60 (Canada) extended

This is the extended cut of the john st. 2013 Lancer Mitsubishi. This spot will air next Monday, and as we watch we'll see a man doing his stunt-driving-ist best at shaking off a tail in a speedy chase through the city. All is not what it seems, however.

“Whether you’re behind the wheel of a Lancer, RVR, or Outlander, when you get behind the wheel of a Mitsubishi, it changes you a little. Their cars are so well-built and their performance heritage is so strong, that you can’t help but feel more adventurous and more confident in one. ‘Must be the Mitsubishi’ sums up that feeling really well,” says Chris Hirsch, ACD and Sr. Writer at john st., Mitsubishi’s AOR.

“From a big picture standpoint ‘Must be the Mitsubishi’ captures the bold, spirited, and youthful nature of the brand, while also giving us a platform to deliver the functional benefits of the brand moving forward”, says Peter Renz, Director, National Marketing, Mitsubishi Motor Sales of Canada.

Client: Mitsubishi Motors Canada Agency: john st. Creative Directors: Angus Tucker, Stephen Jurisic Associate Creative Directors: Chris Hirsch, Nellie Kim Copywriter: Chris Hirsch Art Director: Nellie Kim Agency Producer: Christine Stephens, Dale Giffen Director: Mark Zibert Production Company: Sons and Daughters Editor: Ross Birchall – Bijou Editorial Music/Audio: Vapor Music

Adland is supported by your donations alone. You can help us out by donating via the Paypal link here, Liberapay,  or by buying our limited edition sneakers.  Feel free to use our amazon affiliate link here to buy yourself an ad book.

Anonymous Adgrunt's picture
comment_node_story
Files must be less than 500 KB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.