Hasbro’s My Little Pony launches its first-ever brand anthem campaign, created by Grey New York, just in time for Back To School. Parents, get your kleenex, it's gonna get sappy. If you know anything about the My Little Pony universe, it's that everything revolves around friendship. The brands tagline is: “Friendship is Magic.” In this clip, unsuspecting parents are lured into school to hear how their child was doing at school. But instead of meeting a teacher, they get a report delivered from their child's best friend. Telling the parents about their best friend, as it turns out, is the best report card of them all because the parents get to hear how their child has turned into a great friend and fellow human. Grey New York Deputy Chief Creative Officer Rob Lenois said:
“We wanted to show parents a side of their child they have never seen before. Through the eyes of their best friend. We hope this social experiment will remind parents around the world how impactful friendship is in their child’s life. Now and into the future”.
ADVERTISER: HASBRO INC./MY LITTLE PONY SVP Hasbro Brands: Samantha Lomow VP Franchise Lead, My Little Pony: Tyla Bucher CREATIVE AGENCY: Grey New York Advertiser: Hasbro/My Little Pony Spot Title: “Through the Eyes of A Friend” First Air Date: 7/30/17 Agency: Grey New York Deputy Chief Creative Officer: Rob Lenois ACD/Art Director: Ariel Redmond Senior Copywriter: Lauren Varvara EXECUTIVE PRODUCTION: Townhouse Townhouse Exec. Producer: Guy Williams Townhouse Producer: Sam Helfer Production Company: TOOL North America Director: Floyd Russ Director of Photography: Greg Wilson Editor (person & company): Trish Fuller at Work