The great monologues of our time aren't delivered on stage any more but on Twitter. So Monologueando (Monologue in english) Wines asked their fans to share their monologues on twiter. They took the best 150 and created posters from them, and then published an online book that became an offline one, too. In addition, some of the best tweets became part of their wine labels. Pretty cool. Considering they sold three million botles in the first six months, it sounds like they had some success, no?
Advertising Agency: THIS is UMAMI
Creative Directors: Maider Mendaza & Adrià Rosell
Art Director: Maider Mendaza
Copywriter: Adrià Rosell
Design: Maider Mendaza, Anna Subirós & Ivette Pérez
Photography: Maider Mendaza
2D Animation: Wyz Borrer