MONOPRIX - Humanity's First Queue (2019) 2:00 (France)

The advertising caveman is back, and as much as I hate the caveman trope when used wrong this was rather entertaining. Our sneaky caveman does all sorts of tricks to jump the queue. He sets another mans hair on fire, he calls in dino-birds to eat some of his fellow men, he finally pretends to be pregnant to cut in line. Sneaky bugger. 

I did laugh when the sender was revealed. Queue-jumpers are the worst, but anything that allows me to avoid a queue is good. This innovative app and service is available in all of Monoprix’s stores in France.


Co-founders Gilles Fichteberg, Jean-François Sacco, Jean-Patrick Chiquiar

Creative Directors : Gilles Fichteberg, Jean-François Sacco

Art Director : Cerise Leclerc

Copywriter : Louise Mussot

Managing Director, Strategic Planning Director: Sacha Lacroix

Associate Director : Quentin Labat

Account Director : Lucile Wissocq

Account Manager : Justine Ducher

Producer: Thomas Laurent

Strategic Planner : Sarah Herbain


Director:  Antoine Bardou Jacquet - Partizan

Production : Partizan

Producer: Khalid Tahhar - Partizan

Production Director : Isabelle Labeylie - Partizan

1st Assistant Director : Olivier Coulhon - Partizan

DOP : Marc Gomez Del Moral - Partizan

Chief Decorator : Alexandre Vivet - Partizan

Styliste: Elise Bouquet - Partizan

Make-up : Annabelle Petit – Partizan


Head of digital strategies_: Jeanne Neuschwander

Social media managers : Calliste Garrabos & Charlotte Giraud

PR : Mélanie Colleou

Executive Production: Production Family (Kiev)

Image Post-Production : Mikros

Post-producer: Sébastien Gros, Jonathan Trebois - Mikros

Editor : Sophie Reine - Mikros

Sound Production : Schmooze

Sound Producers: Matthieu Sibony, Grégoire Galian – Schmooze

Sound Engineer: Sylvain Rety - Schmooze



Monoprix Marketing and Innovation Director: Florence Chaffiotte

Monoprix Brand Image Director : Nicolas Gobert

Monoprix Social Media Manager: Stéphanie Jallet


BLUE 449

CEO : Pascal Crifo

Deputy General Manager: Marion Haan

Senior Business Manager : Florence Mary

Head of Brand Activation: Fouad Hachani

Adland® is supported by your donations alone. You can help us out by buying us a Ko-Fi coffee.
Anonymous Adgrunt's picture
Files must be less than 1 MB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.