More Cannes Badlanders - AIDES vs Red Cross


Here's a good trick, if you wish to win an award, dust off a great idea from a vintage award winning year. Since careers in advertising are so short, 5 years will do, but ten years is even better. Go!

The year 1996 Saatchi&Saatchi Wellington, NZ created these posters for Red Cross.
Since my scanner is acting up, these shoddy photos will have to do for the moment, I hope you can still make out what is going on.

The ad is painted, like one of those street murals, onto brick walls and then photographed. Street crap like tyres and broken walls frame the message.

credits - CWs: Ken Double, Steve Cooper, Ads: Len Cheeseman, Evan Purdie. Type Len & Carl Kennard. Illustration Evan.

Fast forward to Cannes Lions 2006 and these fab looking ads for AIDES. The ad is painted, like one of those street murals, onto brick walls and then photographed. Where have I heard that before?

TBWAPARIS CW: Veronique Sels AD: Ingrid Varetz - Bronze winner in the Outdoor category.

Verdict: they're both showstoppingly good looking, and would be much better as actual murals. Listed under homage as they're both giving the nod to real street murals.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (5)

  • shmulikber's picture

    i would almost say it is unfair to label the TBWA campaign a badlander. so they are both painted murals...that's about all they have in common.

    Jun 30, 2006
  • Dabitch's picture

    Well see, I agree on that, that's why they aren't labelled dupliclaims, it's just the execution that is similar - not the whole thing.
    I don't really think the girls from TBWA dusted off a copy of some old award book to come up with it, I just thought it was funny. Two pro-bono type clients. Two big mural executions. Weird syncs happen. (oh and I prefer the TBWA looks too. They're great!)

    Jun 30, 2006
  • James_Trickery's picture

    Isn't the whole mural painting bit, the idea?
    I like them both, they look great as dab says, but the first Red Cross headline is a bit punny.

    Jul 01, 2006
  • kurtberengeiger's picture

    Punny? Isn't that what helps us make it through the seriouses of it all?

    Jul 01, 2006
  • caffeinegoddess's picture

    I agree with the verdict. If the TBWA one was actually run as outdoor, then why not just do actual murals instead of photgraphs of them? Would have upped the cool factor.

    Jul 02, 2006

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