More Piggy banks for the people!

Early this Friday morning people in Stockholm, Sweden were met by bright Xmas red piggy banks that seemed to have invaded the city overnight. The little red alien piggy banks had a subtle message - when you shop at Willy's you save money, and you gotta put that somewhere.

The piggy banks will soon become valuable when they are filled with money our customers save through Willy's Christmas offers, says Fredrik Grüneberger, market
coordinator at Willys.

The christmas campaign with the piggy banks is a part of Willys ad campaign during December called "Maximize Christmas". The big campaign contains outdoor ads, print ads, flyers and more. During the weeks before Christmas Willys food stores are filled with everything in order to get a good Christmas, at the lowest possible prices. Willys ad agency is Valentin & Byhr. The guerrilla activity is produced by Miami Guerrilla Agency.

Ad agency: Miami, Gothenburgh

Adland is supported by your donations alone. You can help us out by donating via Paypal, Donately or tip us at Liberapay.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.
hammertime's picture

Sweet! Sure beats those silly yellow/green/whatever elfs that some telecom company hands out here in Sweden.

Was this Stockholm only?