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Titled "Fantastic news" Mother sent us a press release about their new 10 cane films. It is creative director Linus Karlsson who shot the ads in the US Virgin Islands - but honestly this release is a rarity in funny so I'll let you read it for yourselves.
ps - previously in the Motherverse of 10 cane rum the Vanity Fair & other press ads from March this year and wild poster campaign of bikiniclad gals in May.
By this point in the history of the world we, as a people, have learned many things. One of these things is that 10 Cane is the world’s best rum. We have learned this through advertising, PR, print, word of mouth, word of bartender, word of friend, word of stranger and word of 10 Cane Super Premium Films. With the initial release of 10 Cane’s Super Premium Films three years ago, we learned how 10 Cane is made. It’s truly an amazing process that includes accordions, first press Trinidadian cane juice, love, three really cool dudes, and never under any circumstances molasses. Everyone walked away from these films much the wiser.
But there is much more to be learned. With the latest edition of Super Premium Films, 10 Cane is now teaching us not how the rum is made, since they have already taught us this, but rather a glimpse into how 10 Cane is to be enjoyed when properly living the 10 Cane lifestyle. The films will make you laugh and they will make you cry. But mostly they will make you laugh because laughing is more fun than crying and rum is the most fun spirit around.
About the films:
The films were shot in the US Virgin Islands (St. John and St. Thomas) with a combination of local and non-local talent. Nothing scripted, nothing planned, everything was spontaneous and happened miraculously right in front of our eyes. Yes, we know it sounds like a cliché but this one is true and therefore it isn’t a cliché.
In total, 17 films were created in 5 or perhaps 6 lazy days. Unfortunately, we’ll only show you 12 of these, there are 5 films that we will never show you. Having said that, there is a film and a slice of the 10 Cane lifestyle for every one!
With this new batch of 10 Cane Super Premium films, directed by Mother’s own Linus Karlsson in his second directorial debut, the brand is graduating from the nostalgic 16mm black/white film vision to a more sophisticated and exciting 35mm 4-color film look. More cinematic, more emotional power, more better.
Your friends at Mother and 10 Cane Premium Rum