Mountain Dew explains its philosophy.

"To get to easy you have to go through hard." Fair enough.

I like the sentiment, but I'm not sure what it has to do with Mountain Dew.

Client: Mountain Dew
Agency: Colenso BBDO
Creative Chairman: Nick Worthington
Creative Director: Levi Slavin
Creative Director: Dan Wright
Head of Art: Mike Davison
Art Director: Scott Kelly
Copywriter: Ben Polkinghorne
Group Account Director: Tim Ellis
Account Director : Sophie Martignier
Account Manager: Siva Clement
Planner: Andy McLeish
Photographer : Mark Carter
Retoucher: Lightfarm Studios

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Dabitch's picture

It's really hard to drink all that sugar.