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DDB NY created movie poster illustrations for a campaign called "The mourning posters." These premiered at the Wildlife Conservation Film Festival as well as Nat Geo WILD’s world premiere screening of Mission Critical in Washington Square Park last week. The Mourning Posters is a tribute to the species that are close to extinction in each film. Black and white of course conveys the stark reality of the situation.
At the top is a synopsis of the film. For instance: “Sri Lanka’s Minneriya National Park is home to the largest gathering of Asian elephants in the world, and is the biggest wildlife tourist attraction in Sri Lanka. But due to habitat loss, this species is already on the list of endangered animals, as its population has declined by almost half in the last sixty years, leaving fewer than fifty thousand elephants in the wild. These animals are well known for their size and power, but also for being highly intelligent and self-aware. They exhibit a wide variety of behaviors, including those associated with grief, learning, mimicry, play, altruism, compassion, cooperation, memory, and language. Sri Lanka is a true oasis for these elephants – over 6,000 of them call Sri Lanka home, their highest density anywhere in the world. Every year, from April to September, herds of elephants gather at Minneriya National Park, creating the unique natural spectacle documented in “The Great Elephant Gathering of Asia.”
Nice work for a great cause.
Client: Wildlife Conservation Film Festival (WCFF) – Founder and CEO, Christopher J. Gervais
Agency: DDB NY
Chief Creative Officer: Icaro Doria
Creative Director: Thiago Carvalho; Bruno Oppido
ACD (Art Director): Diego Limberti
ACD (Copywriter): Rogo de Castro
Illustrator: Diego Limberti
Senior Account Executive: Matthew Leach
PR: Christie Giera; Madison Seely