Mozilla Firefox - Choose Independent (2014) 1:15 (USA)

Bicoastal creative studio humble and ad agency Occam recently teamed to create a :75 brand manifesto film for Mozilla Firefox to mark its tenth anniversary. Directed by humble's Sorrel Brae, the video launched on November 9 on YouTube and Firefox's landing page with localized versions for the UK, Germany, France, India, Australia, and more, and has received over 18 million views to date.

Client: Mozilla Firefox

Agency: Occam
President/Creative Director: David Lipson
Agency Producer: Ryan Shultz
Creative Director/Art Director: Fred Huddleston
Creative Director/Copy Writer: Chris Dodgen

Production: humble
Director: Sorrel Brae
President/Executive Producer: Eric Berkowitz
Executive Producer LA: Ned Brown
Executive Producer NY: Persis Koch
Head of Production: Andrea Theodore
DP: Alex Disenhof
Staff Production Manager: Elizabeth Durkee
Staff Production Coordinator: Brynne Copping
Producer: Anne Johnson
Production Supervisor: Ben Oswald

Post Production: humble
Executive Creative Director: Sam Stephens
Creative Director: Kris Merc
Head of Post Production: Sue Romweber
VFX Lead/CG: Vadim Turchin
Editor: Terence Ziegler
Assistant Editor: Vance Tucker
Lead Flame Artist: Kevin Quinlan
Flame Artist: Elsa Tu
On-set VFX Supervisor: James McEwen
CG Artist: John Patterson
Post Producer: Barbara Kontarovich

Color: Gene Curley, Nice Shoes
Sound Mix: Seth Phillips, Sound Lounge
Composer: James Morgan

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