Having managed to squeeze one of these hand-training devices together exactly...uh... never (I have a pathetically weak grip) the difficulties met by MS patients daily in every move they do is instantly understood by me with this visual. BBDO Toronto created this piece of communication for the MS Society Halton Region.
Shanghoon : Photographer
Ian MacKellar : Creative Director
Todd Cornelius : Art Director
Jamie Marcovitch : Copywriter