Mtn Dew Kickstart has invented something that could either be cute or horrifying depending on who you ask, but it's also a hashtag, naturally. The #puppymonkeybaby is three good things combined, just like Mtn Dew Kickstart and now I don't know if that's a good thing or horrifying. So as these guys talk about just staying home to chill, the puppymonkeybaby has other ideas. I haven't decided yet if this is brilliant or a focus-group induced nightmare.
ad agency, BBDO New York
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