Mtn Dew Kickstart - #Puppymonkeybaby (2016) :30 (USA)

Mtn Dew Kickstart has invented something that could either be cute or horrifying depending on who you ask, but it's also a hashtag, naturally. The #puppymonkeybaby is three good things combined, just like Mtn Dew Kickstart and now I don't know if that's a good thing or horrifying. So as these guys talk about just staying home to chill, the puppymonkeybaby has other ideas. I haven't decided yet if this is brilliant or a focus-group induced nightmare.

ad agency, BBDO New York

AnonymousCoward's picture
John Backman's picture

I'll bet it's brilliant. I find it kind of stupid, but I'm so far out of the target audience that my finding it stupid actually makes it brilliant.

Dabitch's picture

I too am too far away from the target age to know for sure, but I do know this: the #Puppymonkeybaby mnemonic is stickier than rubber cement glue, I've been muttering it under my breath for ten minutes now. Props to sound guy.

Jorge Inchaurregui's picture

puppymonkeybaby