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Muscle Milk - “You, Your Awesome Body, and You, Show” Ryan Braun (2011)

Here’s the latest from Pereira & O’Dell for Muscle Milk.
Directed by Jim Hosking (Skunk) and edited by Arcade Edit’s Greg Scruton.

Super Bowl champion Clay Matthews and All-Star Left Fielder Ryan Braun star on the fictitious “You, Your Awesome Body, and You, Show” learning valuable life lessons about the burden of their awesome body and the power of protein in Muscle Milk.
The TV spots are running through April 7 on networks ESPN, ESPN2, Fuel, Fuse, G4, MTV2, Versus as well as DIRECTV or Dish cable networks. The spots will be accompanied by radio and online advertising campaign.
Pereira & O’Dell was challenged to position the benefits of Muscle Milk to a larger audience without turning off the hardcore athletes who made the brand what it is today. Muscle Milk® is the leading product from the CytoSport™ family that promotes efficient fat burning, lean muscle growth and quick recovery from exercise. 

LEAD AGENCY: Pereira & O’Dell
PJ Pereira - CCO
Robert Lambrechts – Creative Director
Jason Apaliski – Creative Director
Executive Producer Jeff Ferro
Lauren Godfrey - ACD/Art Director
Ross Cavin - Copywriter
Chris Adams - Art Director
Jonathan Matthews - Producer
Jasmine Summerset - Strategy
Joshua Brandau - Strategy
Ryan Toland - Account Director
Jasmine Summerset - Strategy
Joshua Brandau – Strategy
Jim Hosking, Director
Shelly Townsend, Executive Producer
Merrie Wasson, Line Producer
Barry Chusid, Production Designer
Martin Tedin, Director of Photography
EDITORIAL Partner:  Arcade Edit 
Greg Scruton, Editor
Deanne Mehling, Executive Producer
Amburr Farls, Producer 
Hillary Ruggiano, Assistant Editor
Beau Leon, Colorist
FINISH PARTNER:  Airship Post 
Chris Homel, Online Artist
Deanne Mehling, Executive Producer
LaRue Anderson, Producer 
Hillary Ruggiano, Assistant
Stephan Altman, Creative Director 
Sons of Radio, Composers
Colette Huemer, Producer
PJ Richardson, Owner/Creative Director
Tony Liu, Owner/Creative Director 
Michael Bennett, Executive Producer
Host is Jonathan Kite
Sound guy is Matthew Cardarople

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